Professional hair cosmetics Alter Ego

The history of the Italian cosmetics brand Alter Ego began in 1988. From the very beginning, the main desire of the company was to create a line of luxury hair cosmetics that could satisfy the desires of a wide range of customers. After many stages of development, the company can genuinely call itself one of the significant creators of quality and safe products for hair. The range consists not only of means for the care of curls but of styling products based on innovative formulas and natural ingredients. Buy professional hair care products in our online store. Here everyone will find a product they need: hairdressers can buy professional Alter Ego colors or accessories for dyeing strands, and ordinary customers - products for the home. The prices for the Alter Ego products are relatively democratic, saving money on each order. Thanks to Alter Ego colors, it became even easier to experiment!

The philosophy of Alter Ego brand

Guarantees reliability, to realize them in their means. It directs its desire for research and development to meet the market's demand. It offers professional hairdressers the unique products they need to fulfill their creative potential and experience.

Alter Ego brand mission

Keep high quality, created in Italy, with innovative high-tech formulas derived from many cosmetic studies. Loves extraordinary women's beauty with professional and home hair care programs. It is a professional hair care salon that is accessible to every woman in the world. Authentic Italian style and high quality.